Mass Communication

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What is Mass Communication?

The Definition of Mass Communication is “the process whereby media organizations produce and transmit messages to large publics and the process by which those messages are sought, used, understood, and influenced by audience”.

Mass Communication is the public transfer of messages through media or technology driven channels to a large group of people from an entity, involving some type of advertising for the user.  “The sender often is a person in some large media organization, the messages are public, and the audience tends to be large and varied” (Berger 121). ( https://courses.lumenlearning.com/suny-introductiontocommunication/chapter/defining-mass-communication/)

Culture,Communication, and Mass Media

Mass media are significant transmitters of cultural messages and play an influential role in shaping culture, yet the process is complex. There is great variety in what messages are accepted by different consumers, how they are interpreted, and how they ultimately are employed (or not). Further, cultures that include contradictory messages are more likely to inadvertently promote deviant paths to culturally valued goals. ( Julie B, West , The Role of Mass Media in the Transmission of Culture)

Here’s a video of a more detailed example of Mass Communication:

https://www.youtube.com/watch?v=s7bVp3xfCkg

 

1 Comment “Mass Communication

  1. Hansol

    Sabastian, thanks for the post. I was looking for a more specific and individualized post on mass media. Instead of discussing the very general idea of mass communication, it would have been more interesting to write about your own take on the topic. For instance: What kind of mass media do you most actively consume? Why? Why is studying mass communication is relevant to you as a person? These are some of the things I was expecting to read about.

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