Self-reflection on the Analysis of the ad – “Alexa Lost Her Voice”

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2. How can we become more critical consumers of media? 
And why is a critical engagement with media vital to you? 

In the past centuries, it would have been more relevant to study how to critically evaluate books and pieces of literature. But in today’s context, people spend more time in the media of mass communication like television, radio, internet and social media. One important example of the effects of media on us is how the studies conducted to find out the effects of media in identity formation and in the process of meaning making has demonstrated the correlation between media, negative body image and eating disorders. Hence, there is a strong need to turn into more critical consumers of media. Firstly, we need to educate ourselves how to critically and responsibly assess media. Being media literate means asking the right questions about the media contents we are being exposed to. We need to understand that commercial media are businesses, media messages are manufactured, and all media contents reflects or expresses the values of the content producer. When evaluating media messages, we need to focus on exploring the following key points: 

  1. Audience and authorship – Understand the targeted audience, understand the purpose and find out the impacts of the message and how to respond to the impacts 
  1. Messages and Meanings – Be aware of the types of contents being exposed to and excluded from, the delivery of the contents, and the interpretations of the contents by other and ourselves 
  1. Representations and Reality – understand the reliability of the message with respect to time and the source, and finding out the credibility of the author and the sources 

I like to call myself a light consumer of media. I understand that every interaction with the media has the power to generate in me different kind of thoughts which can affect me negatively or positively. That is why I try to stay away from unverified sources when I am scanning for the news which also takes a small chunk of my time on phone. I also create, and at time have to create media and I want focus on creating the media as informative, credible and unbiased as possible. Also, being a media literate person, I also like to help my friends, my parents and relatives, when they are possibly stuck in a wrong information and/or fraud, to be safe and well-informed. So, a critical engagement with media is vital to me. 

3. In your peer review, you are asked to share your experience 
as an audience member, telling the speaker 
what worked and what didn’t in their presentations. 
What are the challenges and advantages of writing a peer review? 
Was writing peer review a learning experience for you? If so, how? 

Being a learner myself, it difficult to judge other people’s presentation skills at first. Though it was easy to write down what the speakers were doing effectively as they would stand out anyway, it was a little difficult to find out what their mistakes. Writing the peer review helps us understand in real time the detailed process of delivering a speech increasing our understanding of what contributed to the effectiveness of the speeches, what didn’t and what negatively affected it. Learning all these features has made me more aware of the process of delivering a speech. For me, being nervous while delivering a speech was a challenge. Looking at others being nervous and understanding how that fact didn’t help them in their delivery has enlightened me with a reason not to be less self-aware during a speech delivery myself. This peer review has definitely been a great learning experience for me.  

4. What were some aspects that you focused on in your presentations? Structure? Content? Delivery? Or, something else? 
Is there something that worked well, 
something that you want to repeat in the future? 
Or, is there something that you wish you want to improve on? 
What is it and how can you change that? 

I focused on giving a detailed explanation of explicit and implicit messages. I spoke about how the use of celebrities was an appeal to the ethos. I focused on giving statistics to explain my presentation. From the peer feedbacks I received, I found out that I used more time on delivering the content, and also the researches than the organization of the presentation. My presentation became content heavy on one hand, and it lacked proper structure on the other. Due to the lack of proper organization, I had to omit a lot of information which I could have fit into the presentation. I also took a lot more time than what was allocated. It was almost double the allocated time. I realized a lot of the problems I created were pertaining to the lack of proper structure. I would like to focus on the structure at first next time. From the feedbacks I learned that I had used too much filler words, I will try to reduce this the next time I am presenting myself. For the type of advertisement, I was presentation and the type of statistics I was using, it would have been engaging and thought provoking to use some questions. So, I will also try to use some questions at first. I will also focus on making my presentation concise. 

1 Comment “Self-reflection on the Analysis of the ad – “Alexa Lost Her Voice”

  1. vgunter

    1. How did analyzing an ad, and listening to other students’ presentations change your perception about media and their messages?
    While listening to other persons I realized that everyone used different technique and methods to get their ideas across. Even though it was different we were all able to get what they were saying. These presentations were very informative and left us thinking what would happen next but in the end the message was clear. The presentations were captivating and felt real and with these ads we could follow what they were saying. Analyzing an ad is quiet time consuming however we have to be dedicated and know what we want and get it done in a timely manner. We should be able to sell ourselves just by that one ad. This analysis as prove to us as students that through media we can get any product sold once we create something that is catchy to the public that they will gravitate towards. Media over the years have created a great impact on society as it as helped us to see things from a different prospective.

    2. How can we become more critical consumers of media?
    And why is a critical engagement with media vital to you?
    Media plays a pivotal role in our everyday living thus we have to think about critical consumers. We can become more of a critical consumers when we adopt critical stances based on information that we gain through incorporating what we learn from the different presentations and what media is offering. when it comes to critical engagement if we cannot think critically then we cannot way the pros and cons of what media is doing to us . whether in a positive or negative aspect.Our decisions are made based on how we live our lives as we make important decisions.Hence when we reflect and become aware of what media helps to expose that will help us to make serious decisions.
    3. In your peer review, you are asked to share your experience
    as an audience member, telling the speaker
    what worked and what didn’t in their presentations.
    What are the challenges and advantages of writing a peer review?
    Was writing peer review a learning experience for you? If so, how?
    Writing a peer review is very essential as this help us as a student to gain constructive criticism and get feedback’s which we can use to make our presentation better which in the long run will help us to become better speakers and presenters. however when giving reviews we should be mindful and use the sandwich technique wherein which we tell what stand out or what was excellent about the speakers presentation then we tell what could have changed then closed it off with something else that was good and make recommendations and gives solutions for your feedback.

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