Category Archives: Self-Reflection: Advertisement Analysis

Ad Analysis

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Analyzing an ad and listening to other students presentation changed my perception about media because now I am aware of the hidden messages within advertisements. I’ve learned that in advertising there are a wide variety of ways to attract audiences. These appeals can be broken down into emotional or rational approaches like ethos, logos and pathos. In Elizabeth’s McDonald’s ad, their using actors with relatable lifestyles such as musicians and the LGBTQ community. 

We can become more critical consumers of media by being aware of hidden messages within advertisement. For example in Nizengas advertisement she pointed out the fact that Honda’s hidden message could’ve been for parents to purchase cars for children because of the gps tracking device to asure safety. Using Kevin Hart as the lead actor, is using celebrities as credibility. Critical engagement with media is vital to me because now I have the ability to analyze and evaluate information that we receive through media. One day I’ll be able to create my own media messages to attract my culture, music media and fashion industry. 

I focused on the delivery and structure  of my presentation by using my personal experience. I wanted to show my audience how advertisement can convince consumers by using relatable circumstances. For example of one of the actress expresses the challenge of working full time and not having time to go the gym. As a solution she uses Lipzene to get rid of body fat. That was something I can relate to that’s why I become a lipozene consumer. As the advertisement evolves celebrity actors are used to increase credibility, views and sales. 

Something that I can improve would be the content of my presentation. I can change that by practicing more and being better prepared to elaborate on the advertisement and my personal journey on why I started using lipozene. I also could’ve explained how effective the advertisement is in sales. 

Ad Analysis

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How did analyzing an ad, and listening to other students’ presentations change your perception about media and their messages?

Analyzing an ad and listening to other students’ presentations changed my perception of media by showing me that their message is not always clear at the beginning. A lot of ads will use flashy presentations, celebrities, or pull on emotional strings to get you hooked on the ad so they can sell their product. A good example was Brendalee’s ad where it talked about two brothers and how the older brother would tease the younger one. At the end it showed the older brother standing up for his little brother but in reality it was just another Coca-Cola commercial.

How can we become more critical consumers of media?
And why is a critical engagement with media vital to you?

We can become more critical consumers by looking for the hidden meaning behind advertisements. A good example of this is Elizabeth’s ad where it compared two people who lived very different lives. The ad doesn’t show it’s motive until the very end where they talk about how McDonald is a “safe haven” for them. It pulls on your emotional strings by showing you someone who you can relate to. It’s vital to me because If you aren’t aware then you’d most likely would want to buy their products just from watching the advertisement.

What were some aspects that you focused on in your presentations? Structure? Content? Delivery? Or, something else?
Is there something that worked well,
something that you want to repeat in the future?
Or, is there something that you wish you want to improve on?
What is it and how can you change that?

I tried to focus on the content for my presentation because I wanted an advertisement that didn’t show its true colors until the very end. Something that I would want to improve upon is my structure because my presentation was all over the place and there would be long pauses before I would talk about a specific part of the ad. I can change that by being more prepared to deliver my presentation in the future 

Ad Analysis Reflection

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  1.  Analyzing an ad definitely changed the perception I have of them because I never realized the little things such as the music and things they do to try to build a personal connection with us the audience just to sell or promote a product or company. Realizing these things has helped me to see the truth of how these factors truly impact a ad that we would normally just watch and maybe even cry while watching without realizing why. 
  2. The challenges I faced while giving my peer’s review was trying to find something to negatively critique while they were doing amazing! This was a learning experience for me because I learned how to critique my peers for their good work and not just give them feed back on what they should’ve done better as I usually do.
  3. We can become more critical consumers of media by realizing how everything we see on media has a deep meaning behind it and its up to us to take the time to truly analysis the things we see on our Tv’s to realize what is the true reason behind it instead of just seeing it for what they want to present to us.

Ad Analysis Reflection

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1.Listening to other students perspective changed my perception about media and their messages in the sense that I got to understand that there’s a lot more to these ads than meets the eye. A lot can be unpacked from each of these different ads and there’s a lot of meaning in some media, more than what you have initally thought.

2.The challenges in writing a peer review were that sometimes I just couldn’t find any constructive criticism other than some nitpicks whenever I would come across one that was in my opinion, great. Now that was only a few, like maybe one or two, but still it was there. It was a learning experience in the sense of just recognizing when something met all the qualifications of the assignment.

3.I think in my presentation I just focused specifically on explaining the technical aspects of the product I was analyzing. I did this so I could really help the crowd understand just how this ad was manipulating the average unsuspecting customer. If there’s anything I could say I could have done better was maybe explain it more eloquently and more precisely since the average person doesn’t understand technical things like specs very easily.

Self reflection Ad

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First thing first, I’d like to say I enjoyed and learned many things in this course and if I could I’d take it all over again.  For my presentation I was confident and tried my best to stay away from word fillers, which based off of many peer reviews I’ve read about me proves correct. But I saw there was many things I needed to work on. Appearance. I probably shouldn’t have pulled up In a sweatsuit to do my presentation but now I know. 

Another thing was me going into details. I could’ve provided more details in regards to the points the t mobile ad was making. I used drake as the starting point to show how relatable the ad was but never really went into depth about t mobiles phone plans. After reading the peer reviews I’ve learned more about myself and what I need to work on. Hopefully in the future I can use those tips to exceed in my next presentation.  

SELF REFLECTION ADVISEMENT!!

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How did analyzing an ad, and listening to other students’ presentations change your perception about media and their messages?

Analyzing an ad changed my perception about media and their message by making me realize that it isn’t as simple as it sounds or look. Some ads are not as clear what they are trying to sell to you or what the out come can be. It also made me realize that we all perceive media differently, we all grab or play attention to different angles of it. Media really has their audience set out for them, they really target those certain group of people whether it is sports fans to over weight people. It also opened up my eyes into seeing what kind of adds are generated or have been generated. 

what are challenges and advantages of writing a peer review? Was writing a peer review a learning experience for you?

I felt like the peer review was a learning experience for me. It helped me evaluate people a bit better in a nonpersonal sort of way. The challenge I had with the peer review was having to fill out all three categories without sounding repetitive and giving a positive out come. The advantages would be being able see the different strategies that your peers used to present. Also I feel like the information that you get from their presentation may be something you may not have known. You also get a chance to see how you’ll be reviewed/ graded. 

2. How can we become more critical consumers of media?
And why is a critical engagement with media vital to you?

I feel like the media is always going to have an advantage over us. It will always draw people in, depending the person’s interest. And at the end you will always have someone who will fall for something on the media that may catch their eye. Media is something very delicate and so I wouldn’t say we should keep away from it 100 percent but I’m also not saying to be on it as much. We need to start finding a balance between media and what’s going on around us, that of course is not on the web. We should start being more aware of those around of as much as we are about who posted on Instagram or what Cardi B did on stage. Media will always be something important to me as well as others because most of the trends or latest things going on are posted on some sort of media.

Self Reflection:Advertisement Analysis

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1  How did analizing an ad, and listening to other students’ presentations change your perceptionabout media and their messages.

     I am so glad I took this class, I learned a lot and after the presentation. Commercials  are not the same for me.  Now when I watch an ad I think about the techniques the agencies use to persuade the audience like Pathos, Logos and Ethos. I saw many ads and I choose the bank commercial; first because it is s true story and second because they showed me that not matter how old we are, we can always follow our dreams. This commercial uses Pathos to persuade.

3   In your peer review, you are asked to share experience as an audience member, telling the speaker what worked and what didn’t in their presentation. What’re the challenges and advantages of writing a peer review? Was writing peer review a learning experience for you? If so, how?

     For me writing peer reviews was not easy because most of the time I see   the things that they are doing correct. but I really appreciate the reviews letting me know where I have to improve, and definitely I will pay attention to that feedback for my next presentation. Writing peer review was for sure a learning experience for me because now I know what to improve and my classmates know that too.

4  What are some aspects that you focused on in your presentation? structure? Content? Delivery? or something else? Is there something that worked well, something that you want to repeat in the future or, is there something that you wish you want to improve? What is it and how you can change that.

     On my presentation I was nerves even though I practiced, my speech was not what I thought it would be. I tried to focus in the content of the ad because it had a good message.  Something that I needed to improve on is structure, organization give more details. Definitely I need to practice, practice, practice for the next presentation

Self reflection ad analysis

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           Today I am going to talk about several things. One of the things I will mention is the presentation I did in class and the strengths and weakneses that I had to face and over come. I will be also talking about my advertisement and why I thought it was great for mass media.

                I was on my computer searching what I was going to present and talk about for six minutes. There was a lot of ads that were good but ether had to much information or the video was to long. I finally came across a Hyundai commercial that really grabbed my attention. What it showed was a live stream in a auditorium with a lot of people in the audience with time the stream started building with thousands of people. Once I have chosen  this video I practiced talking about it and timing my self, this helped me stay more organized when the day came to present. When the day came I remembered the feed back I got from my object speech and applied it to this presentation. The moment I started talking I made my self comfortable and tried to look every body in the eyes instead of one person I was trying to engage anyone I can. In class we always talk about when speaking in public it is always respectful to look some one in the eyes. During the presentation I made references to what we talked about in class about mass media and tried my best to include logos pathos and ethos.

              When I came back to class the next day I have got my feedback  from my teacher and my classmates. overall I am proud of my presentation because I worked hard for it, also the critisism I got was very use full and I will for sure apply it to my next presentation like doing more reaserch.

self reflection analysis ad Mcdonalds commercial

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1. How did analyzing an ad, and listening to other students’ presentations change your perception about media and their messages? 

honestly im grateful for this whole project for several reasons. first reason, it allowed me to be able to take in all that information the other students werre sharing and made me look at the commercials more in depth next time around. secondly, listening to the other students share their presentations was a knowledgable experience because it allowed me to see their opinions and let the rest of the class have an opinion and share their feedback as well. i look at ads, and commercials alot differently now because i now can see the specific techniques that the companies use to draw in the audience ( pathos, logos, ethos) and it gives me a heads up sort of to make sure the product or message is valid. analyzing my ad was alittle difficult at first because of so many mcdonalds commercials to choose from, but in the end i found after watching it more and knowing the terms we learned i was able to continue strong.

2. How can we become more critical consumers of media?
And why is a critical engagement with media vital to you?

as a community, we definitely need to be more critical of media especially because of how fast and huge media is becoming in our society. before we know it everything we know and are used to doing without media or technology, thats going to rapidly change. nowadays social media especially is consuming minds of all different types of people mainly minds that are easily impressionable like teenagers and children. its not hard that this is happening because nowadays, we find out so many things through the media and social media is mainly the number one source. we need to really make sure were not just believeing everything we see and really brush up on our facts, ask around for the real story, and do research on whatever story you see. nothing is to be taken by its word anymore at least on social media, coommercials, and ads. these platforms are very easy to fool and take advantage of people who don’t knowany better so to prevent all the trouble, from the beginning we should be more cautious, observe, and be aware.

3. In your peer review, you are asked to share your experience
as an audience member, telling the speaker
what worked and what didn’t in their presentations.
What are the challenges and advantages of writing a peer review?
Was writing peer review a learning experience for you? If so, how? 

writing peer reviews i find are very helpful to the class. the only problem i would see with it is that some people aren’t sure what to say when it comes to some presentations. you always mean well, you want to say the nicest best things but you also want to be helpful and not come off as a jerk of some sort. i know more times than i can count, ive struggled with giving feedback but what helps me is i imagine what i would like to hear as feedback on my paper good or bad. at that point i usually know what to say but i think people shouldn’t take it personal as well. even when writing feedback for someone you know wrote something you may or may not like, in the end theyre just trying to make sure your presentation is perfect for next time. so this experience definitely helped me see both sides of the spectrum after giving peer reviews and im glad that we were able to help each other succeed this semester by doing so.

Self-reflection on the Analysis of the ad – “Alexa Lost Her Voice”

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2. How can we become more critical consumers of media? 
And why is a critical engagement with media vital to you? 

In the past centuries, it would have been more relevant to study how to critically evaluate books and pieces of literature. But in today’s context, people spend more time in the media of mass communication like television, radio, internet and social media. One important example of the effects of media on us is how the studies conducted to find out the effects of media in identity formation and in the process of meaning making has demonstrated the correlation between media, negative body image and eating disorders. Hence, there is a strong need to turn into more critical consumers of media. Firstly, we need to educate ourselves how to critically and responsibly assess media. Being media literate means asking the right questions about the media contents we are being exposed to. We need to understand that commercial media are businesses, media messages are manufactured, and all media contents reflects or expresses the values of the content producer. When evaluating media messages, we need to focus on exploring the following key points: 

  1. Audience and authorship – Understand the targeted audience, understand the purpose and find out the impacts of the message and how to respond to the impacts 
  1. Messages and Meanings – Be aware of the types of contents being exposed to and excluded from, the delivery of the contents, and the interpretations of the contents by other and ourselves 
  1. Representations and Reality – understand the reliability of the message with respect to time and the source, and finding out the credibility of the author and the sources 

I like to call myself a light consumer of media. I understand that every interaction with the media has the power to generate in me different kind of thoughts which can affect me negatively or positively. That is why I try to stay away from unverified sources when I am scanning for the news which also takes a small chunk of my time on phone. I also create, and at time have to create media and I want focus on creating the media as informative, credible and unbiased as possible. Also, being a media literate person, I also like to help my friends, my parents and relatives, when they are possibly stuck in a wrong information and/or fraud, to be safe and well-informed. So, a critical engagement with media is vital to me. 

3. In your peer review, you are asked to share your experience 
as an audience member, telling the speaker 
what worked and what didn’t in their presentations. 
What are the challenges and advantages of writing a peer review? 
Was writing peer review a learning experience for you? If so, how? 

Being a learner myself, it difficult to judge other people’s presentation skills at first. Though it was easy to write down what the speakers were doing effectively as they would stand out anyway, it was a little difficult to find out what their mistakes. Writing the peer review helps us understand in real time the detailed process of delivering a speech increasing our understanding of what contributed to the effectiveness of the speeches, what didn’t and what negatively affected it. Learning all these features has made me more aware of the process of delivering a speech. For me, being nervous while delivering a speech was a challenge. Looking at others being nervous and understanding how that fact didn’t help them in their delivery has enlightened me with a reason not to be less self-aware during a speech delivery myself. This peer review has definitely been a great learning experience for me.  

4. What were some aspects that you focused on in your presentations? Structure? Content? Delivery? Or, something else? 
Is there something that worked well, 
something that you want to repeat in the future? 
Or, is there something that you wish you want to improve on? 
What is it and how can you change that? 

I focused on giving a detailed explanation of explicit and implicit messages. I spoke about how the use of celebrities was an appeal to the ethos. I focused on giving statistics to explain my presentation. From the peer feedbacks I received, I found out that I used more time on delivering the content, and also the researches than the organization of the presentation. My presentation became content heavy on one hand, and it lacked proper structure on the other. Due to the lack of proper organization, I had to omit a lot of information which I could have fit into the presentation. I also took a lot more time than what was allocated. It was almost double the allocated time. I realized a lot of the problems I created were pertaining to the lack of proper structure. I would like to focus on the structure at first next time. From the feedbacks I learned that I had used too much filler words, I will try to reduce this the next time I am presenting myself. For the type of advertisement, I was presentation and the type of statistics I was using, it would have been engaging and thought provoking to use some questions. So, I will also try to use some questions at first. I will also focus on making my presentation concise. 

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