Category Archives: Self-Reflection: Advertisement Analysis

self reflection analysis ad Mcdonalds commercial

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1. How did analyzing an ad, and listening to other students’ presentations change your perception about media and their messages? 

honestly im grateful for this whole project for several reasons. first reason, it allowed me to be able to take in all that information the other students werre sharing and made me look at the commercials more in depth next time around. secondly, listening to the other students share their presentations was a knowledgable experience because it allowed me to see their opinions and let the rest of the class have an opinion and share their feedback as well. i look at ads, and commercials alot differently now because i now can see the specific techniques that the companies use to draw in the audience ( pathos, logos, ethos) and it gives me a heads up sort of to make sure the product or message is valid. analyzing my ad was alittle difficult at first because of so many mcdonalds commercials to choose from, but in the end i found after watching it more and knowing the terms we learned i was able to continue strong.

2. How can we become more critical consumers of media?
And why is a critical engagement with media vital to you?

as a community, we definitely need to be more critical of media especially because of how fast and huge media is becoming in our society. before we know it everything we know and are used to doing without media or technology, thats going to rapidly change. nowadays social media especially is consuming minds of all different types of people mainly minds that are easily impressionable like teenagers and children. its not hard that this is happening because nowadays, we find out so many things through the media and social media is mainly the number one source. we need to really make sure were not just believeing everything we see and really brush up on our facts, ask around for the real story, and do research on whatever story you see. nothing is to be taken by its word anymore at least on social media, coommercials, and ads. these platforms are very easy to fool and take advantage of people who don’t knowany better so to prevent all the trouble, from the beginning we should be more cautious, observe, and be aware.

3. In your peer review, you are asked to share your experience
as an audience member, telling the speaker
what worked and what didn’t in their presentations.
What are the challenges and advantages of writing a peer review?
Was writing peer review a learning experience for you? If so, how? 

writing peer reviews i find are very helpful to the class. the only problem i would see with it is that some people aren’t sure what to say when it comes to some presentations. you always mean well, you want to say the nicest best things but you also want to be helpful and not come off as a jerk of some sort. i know more times than i can count, ive struggled with giving feedback but what helps me is i imagine what i would like to hear as feedback on my paper good or bad. at that point i usually know what to say but i think people shouldn’t take it personal as well. even when writing feedback for someone you know wrote something you may or may not like, in the end theyre just trying to make sure your presentation is perfect for next time. so this experience definitely helped me see both sides of the spectrum after giving peer reviews and im glad that we were able to help each other succeed this semester by doing so.

Self-reflection on the Analysis of the ad – “Alexa Lost Her Voice”

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2. How can we become more critical consumers of media? 
And why is a critical engagement with media vital to you? 

In the past centuries, it would have been more relevant to study how to critically evaluate books and pieces of literature. But in today’s context, people spend more time in the media of mass communication like television, radio, internet and social media. One important example of the effects of media on us is how the studies conducted to find out the effects of media in identity formation and in the process of meaning making has demonstrated the correlation between media, negative body image and eating disorders. Hence, there is a strong need to turn into more critical consumers of media. Firstly, we need to educate ourselves how to critically and responsibly assess media. Being media literate means asking the right questions about the media contents we are being exposed to. We need to understand that commercial media are businesses, media messages are manufactured, and all media contents reflects or expresses the values of the content producer. When evaluating media messages, we need to focus on exploring the following key points: 

  1. Audience and authorship – Understand the targeted audience, understand the purpose and find out the impacts of the message and how to respond to the impacts 
  1. Messages and Meanings – Be aware of the types of contents being exposed to and excluded from, the delivery of the contents, and the interpretations of the contents by other and ourselves 
  1. Representations and Reality – understand the reliability of the message with respect to time and the source, and finding out the credibility of the author and the sources 

I like to call myself a light consumer of media. I understand that every interaction with the media has the power to generate in me different kind of thoughts which can affect me negatively or positively. That is why I try to stay away from unverified sources when I am scanning for the news which also takes a small chunk of my time on phone. I also create, and at time have to create media and I want focus on creating the media as informative, credible and unbiased as possible. Also, being a media literate person, I also like to help my friends, my parents and relatives, when they are possibly stuck in a wrong information and/or fraud, to be safe and well-informed. So, a critical engagement with media is vital to me. 

3. In your peer review, you are asked to share your experience 
as an audience member, telling the speaker 
what worked and what didn’t in their presentations. 
What are the challenges and advantages of writing a peer review? 
Was writing peer review a learning experience for you? If so, how? 

Being a learner myself, it difficult to judge other people’s presentation skills at first. Though it was easy to write down what the speakers were doing effectively as they would stand out anyway, it was a little difficult to find out what their mistakes. Writing the peer review helps us understand in real time the detailed process of delivering a speech increasing our understanding of what contributed to the effectiveness of the speeches, what didn’t and what negatively affected it. Learning all these features has made me more aware of the process of delivering a speech. For me, being nervous while delivering a speech was a challenge. Looking at others being nervous and understanding how that fact didn’t help them in their delivery has enlightened me with a reason not to be less self-aware during a speech delivery myself. This peer review has definitely been a great learning experience for me.  

4. What were some aspects that you focused on in your presentations? Structure? Content? Delivery? Or, something else? 
Is there something that worked well, 
something that you want to repeat in the future? 
Or, is there something that you wish you want to improve on? 
What is it and how can you change that? 

I focused on giving a detailed explanation of explicit and implicit messages. I spoke about how the use of celebrities was an appeal to the ethos. I focused on giving statistics to explain my presentation. From the peer feedbacks I received, I found out that I used more time on delivering the content, and also the researches than the organization of the presentation. My presentation became content heavy on one hand, and it lacked proper structure on the other. Due to the lack of proper organization, I had to omit a lot of information which I could have fit into the presentation. I also took a lot more time than what was allocated. It was almost double the allocated time. I realized a lot of the problems I created were pertaining to the lack of proper structure. I would like to focus on the structure at first next time. From the feedbacks I learned that I had used too much filler words, I will try to reduce this the next time I am presenting myself. For the type of advertisement, I was presentation and the type of statistics I was using, it would have been engaging and thought provoking to use some questions. So, I will also try to use some questions at first. I will also focus on making my presentation concise. 

Self-Reflection Questions for Advertisement Analysis

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Below are four sets of self-reflection questions for your second presentation. Pick THREE and answer them in your reflections. Each answer should be at least FIVE sentences long.

(DUE DEC 19th 4pm. NO EXTENSION)

1. How did analyzing an ad, and listening to other students’ presentations change your perception about media and their messages?

2. How can we become more critical consumers of media?
And why is a critical engagement with media vital to you?

3. In your peer review, you are asked to share your experience
as an audience member, telling the speaker
what worked and what didn’t in their presentations.
What are the challenges and advantages of writing a peer review?
Was writing peer review a learning experience for you? If so, how?

4. What were some aspects that you focused on in your presentations? Structure? Content? Delivery? Or, something else?
Is there something that worked well,
something that you want to repeat in the future?
Or, is there something that you wish you want to improve on?
What is it and how can you change that?

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